Monday, December 13, 2010

Santa was an elf and actually invented by Coca-Cola

Spoiler alert: The image we know as Santa was actually invented by Coca-Cola.

The first original image of Santa Claus started out in 1822 when Clark More wrote a poem for his daughters that would eventually be reprinted in newspapers. In his poem, “The Visit And St. Nicholas” our jolly friend is a slimmer character much more resembling an elf that could actually fit down a chimney. Try that one out on your young ones when you try to answer just how does the fat guy fit down your tiny flue.


St. Nick was plumped up to the Santa we now know by the editorial cartoonist Thomas Nast and made public in prominent in newspapers, magazines, and calendars by the famous chromolithographer Louis Prang. In the popular collected cards of the day called "scraps" (collected and pasted into a book––what we now call scrap books), Santa was not yet a jolly image, but much more severe persona appearing in a multicolored suit. Sketched by Nast,
the old St. Nick that we know from countless images did not come from folklore, or from More or Nast but from the yearly Coca-Cola Company advertisements.



In the 1920s the Coca-Cola Company was struggling to make its soft drink a popular beverage during the winter months. Striving to make an all weather beverage, they came up with the campaign magic–“Thirst Knows no Season" and took it on the road with poster advertising just about everywhere.

These early marketing entrepreneurs made a serious effort to position their products around a specific calendar event. Christmas and Coca-Cola was all it. Santa drinking a Coke instead of the traditional milk and cookies began to push all other images of Santa aside. But the marketing strategies linking to a calendar event did not stop there. Soon many calendar events were a big part of product selling strategy. 





Some of these calendar events actually divided the year into memorable marketing sections. New Year's to Valentine's Day onto Mother's Day were all viable markets for the candy companies and they exploited them big time. You can't make it throughout the year without Halloween––which is the mother of all candy marketing strategies. Based on a pagan ritual that Americans took hold of and established as a holiday as quickly as they now look at ice cream and cookies and ask "Can you fry that?"
 

Given our current economic market, one might not be surprised by the interruption of a longtime tradition of the Thanksgiving meal. Black Friday has now become the early bargain hunter's deals on Thanksgiving day. What is to become of our time honored family tradition? Will Americans sit still at the Thanksgiving table while so many deals are available just one day earlier than Black Friday, or at best, be the bleary eyed participant at that meal who woke up at 4 am to get a great deal on a toaster oven?
 
There are so many marketing "events" now that one can't look at calendar and not see some type of money making extravaganza tied to it. If you can think of any event (large or small) that exploits human behavior, chime in and discuss on December 13. Post and recognize that nasty advertising agenda that twists our way of life and how we spend money based on a calendar date.
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24 comments:

  1. One of the holidays that we celebrate in the U.S. every year that exploits human behavior (practically every holiday does this however) is Independance Day. The 4th of July marks the beginning of summer, and besides the massive sales of fireworks during this time of year, many food companies specializing in grilled foods make a killing as well. The 4th of July is marketed as a holiday to spend outside grilling your favorite hot dogs, kebabs, brats, and hamburgers. Johnsonville, Oskar Meyer, and Ball Park all do special advertising for this time of year. http://www.gourmetads.com/blog/4th-of-july-advertising This is a website that helps a person in business plan their 4th of July advertising campaign to be effective. Beer and alcohol also ramp up their advertising campaigns this time of year because how can you have a great hot dog and hamburger without a ice cold beer? Many foods get heavily advertised this time of year, but grilled foods and beer take the crown for the 4th of July.

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  2. Easter is a huge marketing campaign, that excites all the candy companies. The marshmallow candy Peeps does its best business during the week of Easter. It was once a holiday celebrating the resurrection of Christ for Christians or Passover for Jews. But now it turned into a holiday based on candy, and rabbits that hide eggs. People are almost forced to buy the candy since the appealing commercials on television and grand marketing displays in stores.

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  3. One fairly recent event is Cyber Monday (the Monday after Thanksgiving), so many stores have great sales on Black Friday that it is almost impossible to get anywhere to do your shoppping. With Cyber Monday, you can shop and receive great deals, without the overbearing experience of fighting over that last toy or object of want, from the comfort of your own home. You could even shop in the nude if you elected to. It is a great day to just relax and shop on the Internet and it is so much more convenient. It is slowly taking over the legendary Black Friday, and exploited the laziness and lethargy of our society as a whole.

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  4. ONe event that comes to mind is the SuperBowl. The commercials during the game and all the commercials during halftime are mostly brandnew and are targeting the people who are watching the game. Some people don't even watch the superbowl, some tune in to watch the halftime show and the new usually funny commercials of new products and shows. Previous years they have demonstrated new methods of advertising and new graphics, like the lizards from SOBE energy drink dancing to Thriller by MJ. Most of those commercials target men who are the sports fans so the commercials are things that they would like, like beer or other alcohol, other sports, video games, and more. Advertisers and graphic designers are creating new ways to catch the eye of the customer and I think the Superbowl is one of the events exploits human behaviors.

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  5. Easter is a largely known event that is also known for candy. In a child's eyes, what's better than finding brightly, fun colored eggs and at the second it opens candy pops out? From a parent's eyes, what's better than your children running around having a blast, and seeing them smile from ear to ear solely from easter egg hunting? Advertisements lead on to have the Easter bunny be friendly and welcoming yet mysterious. It is knowns for bringing candy and gifts to you. Sometimes it's even more extravagant than candy and little toys. Sometimes he even brings Easter baskets filled with gifts.

    Hersey is a big seller on Easter for it's chocolate Easter bunnies.
    I found this article >> http://abcnews.go.com/Business/wireStory?id=10444548
    It explains that Hersey has increased advertising during the time of Easter to bring in more profit. Not only does more advertising help companies sell their products, but advertising toward a specific reason that's relevant to people is just what they need to get more buyers. When people are already starting to think 'Easter's coming," and then companies put out ads showing you what you'll need for Easter, it only pushes the audience sooner to get their products.

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  6. Valentines Day is a big day out of the year that exploits human behavior. Advertisements such as buying hershey chocolates, or which store has the perfect chockolate boxes of candy. This holiday creates a big money spender of variety of gifts starting from as little as candy and stuffed animals to expensive jewelry and dinner. 'Every Kiss begins with Kay' is a popular known jewelry advertisment telling people to spend money on an your special someone. But why spend so much money on one holiday that society brought into affect making it a 'calendar spending date.' Advertising misconstrues the real meaning of each important holiday known. We were brought up from kindergarten to celebrate such a bizarre holiday passing around candy and cards. This holiday exploits human behavior in two aspects; either people are exciting for valentines day or hate it. Some people are miserable on this date because they either do not have a special one to buy for (because we were brought up needing to buy such a special gift from all advertisments) or others cant wait to spend money for their loved ones. Advertisement is a big part of today's world and helps the world become more corrupt with greed making people believe that if you have money, you must buy this for your lover, friend, mother, family member etc.

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  7. Stephanie Werner
    December 13, 2010

    A holiday that exploits human behavior is the Fourth of July. It's always about making money from fireworks and different things people can do to celebrate the day of Independance. Even if fireworks are illegal people still find ways to go out and find them and spend a ton of money on them.

    Another holiday that exploits human behavior is Easter because every kid wants chocolate and easter eggs and every parents wants to give it to them. They make tons of money off of eggs that you can dye to the color used to dye the eggs and all of the treats one can think of to put into an easter basket whether it be small or large.

    The biggest event, in my opinion (besides Christmas), that exploits human behavior is New Year's Eve. People are willing to go out and spend money on so many things. They spend money on alcohol at the liquor store, drinks at the bar, and food in the supermarket to entertain guests or throw a party. Everyone joins in because they have to count down to the new year because it only happens once and they need to make it one of the most memorable moments of the new year.

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  8. Kfir Cohen Response:

    You stated that we talk about events that is exploited by money tactic's, but everyday in our life is surrounded by these techniques. Many times when you feel like your getting a bargain your really getting tricked into the thought of a bargain. The prices have shot up so high that anything cheaper makes you feel like you beat the system.

    If I had to talk about a day that really exploits it all I would have to say Valentines day. Its the one holiday that you don't want to be alone and the one that prices go sky high. The Day is so overly advertised with places to go out and flowers to buy but if you don't get things in advance you will end up buying a dozen roses for $60.00 instead of $30.00 because you didn't think in advanced. Everybody is programmed to think I must go above and beyond because that's all we see in the movies and in ads. The huge bouquet of roses and chocolates.

    Everybody is manipulated to think a certain way because that's how movies and advertisements are portrayed. We have to remember what the actual holiday is about and not what the media makes it.

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  9. There are many marketing ploys corporations use to utilize large days and holidays as a major clearance event. Yet the one that I feel is the biggest disgrace is a Memorial Day savings event. This major holiday, observed on the last Monday of May, is supposed to commemorate the U.S. soldiers that were lost in military service, yet these companies find that this is another way that they can get customers in the store and make a few bucks off of a day we honor. Many people normally have the day off of work for Memorial Day so this is an easy target, but is the extra money worth disrespecting the country and the people who lost their lives to honor it. To most people Memorial Day kicks off the start of summer and therefore companies like Lowes and Home Depot start their advertising campaigns with grills and outdoor furniture. I have also had personal experience working at a pool store where the beginning of the season is Memorial Day so they try to offer big sales to get the people in the store and show them the best prices so they will come back later in the year, yet they pry on that holiday to kick off their season so they can get big gains. In the movie Wall Street one of the characters famous lines was “greed is good”, as a business major I do agree with this statement. In order to get ahead you need to be able to mend your ethics but how far will you go? I guess looking at it from the eyes of a corporation you can see their point to prey on the opportunity of the holiday but looking at it from the eyes of an American you really have to second guess yourself.

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  10. In today's society so many family traditions have been turned upside down with the idea of saving money on these "special holidays". It's hard to even go to a holiday get together without hearing about the before or after sale for this specific event. The commercials and ads on T.V., newspapers, and magazines just make or break the customers into brain washing them to come to their venue and buy the sale. Is this really what the future will hold for these used to be family events? Is this what society will call holiday get togethers? Instead of family stories around the table filled with laughs and tears about each others lives spent together they will be filled instead with bargain ideas and what time one another will get up to grasp ahold of these deals. Christmas, Thanksgiving etc. eve a few years ago was not as bad as it is today with all the advertisements and early bird specials that everyone "must have" before its too late. They are only replacing the joy and warm felt fun around the fire with possessions that can only buy happiness, not create memories forever. Christmas for example is one that recently became a bargain shopping deal before and after the 25th. More and more advertisements and ads are being advertised on the television in the newspaper,billboards, and magazines. This is giving everyone the wrong idea of what Christmas is about and having a warm family holiday with one another's family. Even this past thanksgiving while I was around the table with my family and friends our conversations got replace with the talk about what sales are going on and who is waking up at 2a.m. to get that T.V. or gaming device. It breaks my heart sometimes to hear these things because just 5 years ago even the competition wasn't as cut throat as it is today. Children are even getting the wrong idea about what it's about and that's even more heartbreaking to see and watch before anyone's eyes. Is this what advertisements want us to be like, robots grabbing every magazine with a 25% coupon only exclusive to the people to that store? They even now have new years eve and day shopping deals which I feel is ridiculous because everyone is either going to be "hung over" ( which they probably want because they'll be stupid enough to buy anything) or overly excited from the night before. It seems with every holiday they have now that there has to be some type of "One time special event" that you can't miss out on going on. It just makes me sick sometimes to hear this because at this rate anymore no one will know what it's like to have a family get together with just your family and friends, instead it will be replaced with what sales they want to buy and spend their hard earned money on. Just as in this Santa ad he changed over the years and was replace with certain slogans and ideas, is that what is going to happen to all the major holiday and events down the road? I sure hope not because then, everyone will be miserable and scrooge like only shopping for themselves and not remembering what it was like to be a kid sitting by the fireplace or playing games with their families. I hope that the meanings of these holidays don't get overtaken by these evil advertisements that will continue to pollute the minds of the elect. We need to save what the true meaning is of these family get togethers before its too late.

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  11. Liz Davis
    December 13, 2010


    An event that causes us to spend money would be Sweet Sixteens. This is a huge way that human behavior is exploited. MTV produced a show called “My Super Sweet 16” it features spoiled girls that have parents that will give them anything they want. Turning sixteen has nothing significant to it. If anything, turning seventeen, when most people get their licenses is more significant then turning sixteen. The girls that are featured on this show receive expensive cars such as BMWs or Mercedes and extravagant parties at expensive places and sometimes they even have music artists come and perform at their party. Now the girls who come from the middle class feel pressure to throw the same type of parties that the girls who come from upper class families. To make the matter worse, MTV also tells you how much each family spends on their daughters party, they have made it in to a competition to see who spent the most. Sweet Sixteens are an excuse for parents to spend money on their children. This is a perfect example of how this is a marketing event that MTV created in order for girls to feel pressure to throw the perfect party with no flaws. Parents also feel pressure because they want to make sure that their child has the best Sweet Sixteen party. This is a Marketing event that is unnecessary in the economy we live in today. MTV has created this show in order for parents to feel pressured when they are throwing their children sweet sixteens.
    **Please email me the two questions. I am ready to answer them

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  12. When I think of a day on the calendar that exploits human behavior and puts a twist on a way of our life on how we spend money based on a calendar date I think of Saint Patricks day because it started as a religious celebration dating past 1762 and now in todays age its a day that most people go to bars and spend all of their money to drink

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  13. In today's society so many family traditions have been turned upside down with the idea of saving money on these "special holidays". It's hard to even go to a holiday get together without hearing about the before or after sale for this specific event. The commercials and ads on T.V., newspapers, and magazines just make or break the customers into brain washing them to come to their venue and buy the sale. Is this really what the future will hold for these used to be family events? Is this what society will call holiday get togethers? Instead of family stories around the table filled with laughs and tears about each others lives spent together they will be filled instead with bargain ideas and what time one another will get up to grasp ahold of these deals. Christmas, Thanksgiving etc. eve a few years ago was not as bad as it is today with all the advertisements and early bird specials that everyone "must have" before its too late. They are only replacing the joy and warm felt fun around the fire with possessions that can only buy happiness, not create memories forever. Christmas for example is one that recently became a bargain shopping deal before and after the 25th. More and more advertisements and ads are being advertised on the television in the newspaper,billboards, and magazines. This is giving everyone the wrong idea of what Christmas is about and having a warm family holiday with one another's family. Even this past thanksgiving while I was around the table with my family and friends our conversations got replace with the talk about what sales are going on and who is waking up at 2a.m. to get that T.V. or gaming device. It breaks my heart sometimes to hear these things because just 5 years ago even the competition wasn't as cut throat as it is today. Children are even getting the wrong idea about what it's about and that's even more heartbreaking to see and watch before anyone's eyes. Is this what advertisements want us to be like, robots grabbing every magazine with a 25% coupon only exclusive to the people to that store? They even now have new years eve and day shopping deals which I feel is ridiculous because everyone is either going to be "hung over" ( which they probably want because they'll be stupid enough to buy anything) or overly excited from the night before. It seems with every holiday they have now that there has to be some type of "One time special event" that you can't miss out on going on. It just makes me sick sometimes to hear this because at this rate anymore no one will know what it's like to have a family get together with just your family and friends, instead it will be replaced with what sales they want to buy and spend their hard earned money on. Just as in this Santa ad he changed over the years and was replace with certain slogans and ideas, is that what is going to happen to all the major holiday and events down the road? I sure hope not because then, everyone will be miserable and scrooge like only shopping for themselves and not remembering what it was like to be a kid sitting by the fireplace or playing games with their families. I hope that the meanings of these holidays don't get overtaken by these evil advertisements that will continue to pollute the minds of the elect. We need to save what the true meaning is of these family get togethers before its too late.

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  14. Once known as a morbid Pagan ritual, Halloween is now largely recognized by children and adults alike as a chance to dress up in costume, eat candy, and generally have a good time. However, corporations are the true beneficiary of the Halloween spirit. Before October 31st rolls around, the food industry stocks up on any number of promotional items that are based on Halloween traditions, such as pumpkin spice lattes at Starbucks, spooky donuts, energy drinks and decorations adorning local 711s, and even pumpkin shaped Hershey bars, as well as a multitude of other seasonal promotions. Consumers everywhere rush to join the Halloween spirit, paying top dollar for haunted hay rides, haunted houses, spooky laser shows, and the ultra popular Fright Fest at Six Flags Great Adventure amusement park in Jackson, New Jersey, in which park employees dress as zombies, werewolves and vampires, and large sections of the park are transformed into haunted trails and Halloween themed shows.
    Almost every major United States corporation takes advantage of Halloween in some way shape or form, not to mention the countless stores that are transformed into costume shops for as long as a month leading up to Halloween; many of these costumes are extravagant, and cost upward of one hundred dollars. However, it’s not all bad; most people would probably agree that although corporations exploit our desire to have a fun Halloween experience, their greedy efforts don’t undermine the holiday spirit. In fact, without many of these promotional events and products, Halloween would not be nearly as much fun. We certainly have the choice to refuse to participate in the corporate scandal that Halloween has become, but most of us would probably agree that the positives outweigh the negatives.

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  15. I recently heard about a money saving extravaganza that is on the day right after Christmas. This makes sense since this probably was created from the fact that people would not normally go shopping or even think about going shopping the day after Christmas due to them just having spent all their money for Christmas Day and not having to worry about anymore last minute shopping trips, plus they just want to relax enjoy the holidays with family. They spent all month shopping so it would not make sense for them to go the very next day, but saving money could make this happen. This big day sale after Christmas might end up changing the Christmas holiday as we may know it by having people just wait until the next day to do their shopping, which could mean no presents from Santa on Christmas Day, but the day after their will be. That would truly be something if this marketing event is such a big money saver that it ends up changing how people shop for Christmas and maybe even could have the possibility to change the date of when Christmas is celebrated. There also could be a Christmas where the celebration is extended longer, like how there is Christmas Eve there could be Christmas Day Two or anything along those terms. Anything can happen when it deals with people saving big bucks. I believe anyone will change their way of life for deals. I actually am looking into checking out the sales that will be going on the day after Christmas to suppress my curiosity on how big this marketing event can be. I am fine with celebrating Christmas on the actually day, but could save some of the gifts and money for next day shopping. I love how holidays are becoming not all about family and friends, but also a time to shop and save.

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  16. Some events that exploit human behavior that immediately came to my mind were the big “drinking” holidays. Alcohol companies, and I guess you could also include food businesses, profit highly off consumer behavior several times a year. Some examples would be St. Patrick’s Day, Memorial Day, Labor Day, Cinco De Mayo, and Thanksgiving Eve. On St. Patrick’s Day you don’t have to be Irish to be found in a Pub or out on a bar “crawl”. Memorial Day and Labor Day weekends are two of the busiest days of the year at the beach, and plenty of alcohol is included in the summer celebrations. Even when not at the beach people have barbeques in their own backyards with coolers full of beer and grills full of food to celebrate these landmark weekends. Cinco De Mayo is another day Americans of all races use as an excuse to indulge in alcohol and large quantities of food. People with no Mexican heritage look forward to this day all year to partake in tequila and tacos. And, of course, Thanksgiving Eve… the official biggest drinking day of the year. Americans love holidays, they love the excuse to shop, eat, and drink. They love the excuse to indulge and American companies are happy to profit from this, as well as feed into it.

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  18. Although not a holiday (some high school girls may disagree) Prom seems to alter the way we spend money due to marketing and a calendar date. 60 minutes did a piece showing just how much money the "Prom Sector" makes. It can be a billion dollar business. According to MSN (http://moneycentral.msn.com/content/collegeandfamily/raisekids/p114793.asp) the average person can spend up to $1000 on Prom. Think about everything that goes into prom. Flowers, limo, tickets, dress, tuxedo, hair, make-up, nails. This just names what some individuals may face. The school who is holding the prom has to rent a venue, sponsor after-prom, decorations, staffing etc. This all adds up extremely fast and one can see how much money can be generated from this. In my opinion this definitely exploits human behavior, I mean come on there's a strictly prom dress store in every mall. All of this money is spent for a 5-8 hour time at a high school you probably can't wait to leave anyway.

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  19. The event I will describe is a little different than the ones already listed here, but it is definitely important to point out. As this potential expensive event may be personal, lavished birthday parties of young teens seem to be increasing in want and value. For the past several years, MTV has been airing a show called My Super Sweet Sixteen. Each episode is another story of how a spoiled teenager is given a ravishing birthday party from their rich parents. The planning, creating, and idealizing of these parties is almost unbelievable to the middle class population. It should be a time of the celebration of the teen's birth and instead it is made into an advertisement for the rich, popular teens of this generation. An interesting article I found on this explains it in more detail...http://www.moneybluebook.com/my-super-sweet-16-messing-up-and-spoiling-kids-for-the-next-generation/. Parents spend thousands upon thousands of dollars on amazing cars, party planners, and expensive performers for one birthday party. The twisted human behavior to make their teen have the biggest and most expensive birthday party become a ridiculous advertisement for MTV. They should be ashamed to have this show on their network for it is making our society look spoiled and outrageous. However, it is not the show causing this occurrence, it’s our society and the surrounding human behavior that causes people to spend ridiculous amounts of money.

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  20. I've spent many of my days working retail so this is an easy answer. Not only did we exploit human behavior on black friday, but back to school was an even bigger deal. since when did continuing your education turn into a reason to buy new clothes? why did that mean, in any way, that you needed new clothes? prices went from $59.95 to buy one get one half off. (which, when you think about it, isn't even a deal because you're over paying for that pair of jeans and then spending even more money!) Customers would swarm the stores and destroy the neat tables of t-shirts just to make sure they could get to the register before the next person. The one store that I worked at advised us to approach the customers that were teenagers shopping with a parent. we would help them find an outfit or pair of pants and while they were trying them on, we were told to fetch more things to enforce them to try on.

    needles to say- I will never work retail ever again. encouraging people to spend money(for ridiculous reasons) that they don't have just because marketing teams thought up a new idea to get people to spend money is not for me.

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  21. An example of a holiday that exploits human behavior is Valentines Day. Every year, people purchase their loved ones flowers, candy, cards, teddy bears, make reservations to fancy restaurants, etc. This is just another holiday for businesses to make money.

    When I was in grade school every student had their own "Valentines Day Mailbox" where every student in the classroom would put a valentine and/or candy.

    VALENTINES DAY

    "Saint Valentine's Day (commonly shortened to Valentine's Day) is an annual commemoration held on February 14 celebrating love and affection between intimate companions.

    The day is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in 500 AD. It was deleted from the Roman calendar of saints in 1969 by Pope Paul VI, but its religious observance is still permitted.

    It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines").

    The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished.

    Modern Valentine's Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have largely given way to mass-produced greeting cards."

    http://en.wikipedia.org/wiki/Valentine%27s_Day

    - This blog entry wouldn't allow me to place in images, so here are links to somes examples I found of past and present Valentines. -

    VICTORIAN VALENTINE:
    1. http://upload.wikimedia.org/wikipedia/commons/6/69/Victorian-valentines-cards-two-cherubs-red-hearts.jpg

    PRESENT DAY VALENTINES:
    1. http://ihearthellokitty.com/wp-content/uploads/2010/01/hello-kitty-ty-beanie-babies-2.jpg

    2. http://blog.stylehive.com/images/uploads/012109_valentines_day_card_big.jpg

    3. http://remotecontrol.mtv.com/wp-content/uploads/2010/02/jshorevday1.jpg

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  22. Alison Leary
    December 13, 2010

    When I think of when people go crazy when it comes to buying things is a couple of days before it snows. Once the weatherman says we are going to get 6 inches of snow, some people act like we are having a blizzard. They run to the supermarket and stock up on all their food. Sometimes I really wonder if the weatherman is cahoots with the supermarket. People stock up on water, batteries, and all kinds of things that they would need if they lost their electricity. Then next day usually we get like not even 1 inch and the roads are cleared within an hour.

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  23. One yearly event that gains the attention of a large segment of the United States each year is March Madness. During this time, college basketball teams from all over the country participate in a 64 team tournament which captures our sports loving nation; however, this event also gives us cause to open our wallets for an unbelievable amount of promotional merchandise, as well as the expensive tickets for the games themselves. Authentic team jerseys, warm ups, hats, shoes, t-shirts, and any other kind of clothing with your favorite team on it will usually go on sale at retail stores such as Dick's Sporting Goods, Modell's, Sports Authority, and anywhere the sports merchandise is sold. The internet becomes flooded with pop up advertisements alerting web surfers to the deals available, as well as the schedule of games. These games are nationally televised, and therefore attract every kind of sponsor imaginable, as well as the commercial spots that are available for upwards of one hundred thousand dollars for a twenty second commercial. In this way, an event that should be focused on the accomplishments of the teams and players has become an excuse to make exorbitant purchases which certainly benefits those that would exploit this classic event.

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  24. Thanks to all that joined in on the discussion and Happy Holidays!!

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